THE PRICE OF PERSUASION
| NEW YORK
THE PRICE OF PERSUASION
Can you put a price on persuasion? As we all know, there is both an art and a science to telling persuasive stories, particularly when it comes to advertising. Good marketing requires balancing investments between cutting edge creative, finding and speaking to the right audience, and identifying the best environment for delivering your message. At this year’s Ad Revenue Conference, digital marketing leaders responsible for driving innovation and shaping the future of our industry will come together to share their insights on the cost of cutting through the noise and delivering effective advertising—the price of persuasion.
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8:30 - 9:30 AM
Networking Breakfast
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9:30 - 9:50 AM
What’s Next for Ad Tech? 2017 & Beyond
Join PubMatic’s co-founder and CEO as he presents an overview of how the digital media landscape has changed over the past 6- to 12-months and the impact on ad tech business models, industry consolidation, and the potential future of publishing.
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RAJEEV GOEL
Co-founder & CEO, PubMatic
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9:50 - 10:20 AM
Earning Consumer Attention in Today’s Multi-Screen World
As an industry, we've made great strides in finding better ways to get our ads in front of the right consumers. The biggest challenge, however, is getting consumers to pay attention to those ads across the many screens and devices they are using. In addition to great storytelling and entertainment, what tools should marketers be using? Join digital media experts as they discuss the finite nature of consumer attention, the ongoing battle to capture it, and the cost of this persuasion amongst infinite content.
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Moderator:PETER HORAN
Founder, Horan MediaTech Advisors -
Jim Brady
CEO & Founder, Spirited Media -
Gordon McLeod
Advisor, Media & Early-Stage Technology -
Aki Spicer
Chief Digital Officer, TBWA -
JEREMY STEINBERG
Global Head of Sales, The Weather Company, an IBM Business
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10:20 - 10:30 AM
Industry Insights: Ad Tech Tax
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KIRK MCDONALD
President, PubMatic
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10:30 - 11:00 AM
The Reality of The “Ad Tech Tax”
Death and taxes are a reality, even in media. As advertisers and brands hurriedly shift their ad spend to programmatic channels, the call for transparency around pricing and the overall value exchange has reached a fever pitch. Join the conversation as this panel tries to shed light on this divisive subject and address a range of topics, including the need for fee transparency, the future of ad tech arbitrage, what constitutes a fair take rate, and more.
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Moderator:TERRY KAWAJA
Founder & CEO, Luma Partners LLC -
Eric Franchi
Cofounder, Undertone -
DAVID J. MOORE
Chairman, Xaxis; President, WPP Digital -
Tyler Putterman
Head of Strategic Partnerships, Publishers, LiveRamp, an Axciom Company -
Evan Simeone
SVP, Product Management, PubMatic
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10:50 - 11:15 AM
Morning Break
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11:15 - 11:45 AM
The Supply Chain from Hell? Raising the Bar on Digital Media Quality
From Procter & Gamble to JPMorgan Chase, big brands are finally voting “No” on a digital supply chain they are describing as "murky at best and fraudulent at worst." Are fake news, botnets, impression fraud, security breaches, privacy fears, and user abuse all facets of the same problem – and can that problem be solved? Is programmatic advertising itself teetering on the precipice? Digital industry leaders join the IAB’s outspoken CEO to clean up the supply chain from hell.
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Moderator:
President & CEO, IAB
RANDALL ROTHENBERG -
SVP, Global Head of Programmatic, NewsCorp
CHRIS GUENTHER -
President & CEO, Nucleus
SETH ROGIN -
CEO, Ziff Davis
VIVEK SHAH
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11:45 AM – 1:00 PM
NETWORKING LUNCH
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1:00 – 1:10 PM
Industry Insights: Diversity
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Lisa Feher
SVP Human Resources, PubMatic
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1:10 – 1:40 PM
Diversity and The Creative Cost of Limiting Variety
At a time when advertising needs to be more creative than ever in order to connect with consumers successfully, many companies are limiting their ability to address this challenge by failing to embrace a diversity of ideas and expertise. MediaLink Vice Chairman Wenda Harris Millard and leaders from across digital media take a hard look at the reality of diversity in digital media, including the role that each of us should play in fostering various backgrounds and perspectives in our workforce—and the high price companies pay when they don’t take advantage of diverse skillsets and opinions.
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Moderator:
Vice Chairman, MediaLink
Wenda Harris Millard -
Daisy Auger-Domínguez
SVP, Talent Acquisition, Viacom -
Erika Irish Brown
Global Head of Diversity & Inclusion, Bloomberg L.P. -
Justin Choi
CEO, Nativo -
Lucinda Martinez
SVP, Multicultural & International Marketing, HBO
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1:40 – 2:10 PM
Is Data Done? Reaching Analog Beings in a Digital World
Are we beginning to treat individuals as nothing more than an accumulation of data? With the number of connected devices capable of delivering messages to consumers and data to marketers expected to reach 50 billion globally by 2020, we have more information than ever before. But how much is too much, and where do we draw the line when it comes to reaching our audience? Join experts from the digital media industry as they address the role of data in increasing—or decreasing—the value of digital media and advertising today.
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Moderator:Steven Wolfe Pereira
Chief Marketing & Communications Officer, Neustar -
Brad Liebow
SVP Investment, MediaVest -
Marta Martinez
Chief Revenue Officer, Intersection -
John Michael Militello
Director Marketing, Volvo Car Group -
Matt Tepper
Chief Strategy Officer, Wunderman
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2:10 – 2:30 PM
Afternoon Break
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2:30 – 2:40 PM
Industry Insights: Brand Spend
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Jeff Hirsch
CMO, PubMatic
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2:40 – 3:10 PM
The Programmatic Evolution Driven By Brand Spend
As more brand dollars shift to programmatic channels and the benefits of automation are extended to direct buys, the technologies and strategies used by digital media buyers and sellers have evolved in order to drive value for both sides of the industry. Join the conversation with industry experts as they discuss the impact of these changes on the ways they structure their teams, their training needs and the overall strategies they employ and how this new environment continues to shift the dynamics of control between publishers and media buyers.
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Kyle Dozemen
VP, Advertiser Solutions, PubMatic -
Art Muldoon
Co-CEO, Amnet
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3:10 – 3:30 PM
The Price of Persuasion
PubMatic’s president ties expected outcomes for the day to the conference theme, “The Price of Persuasion.”
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KIRK MCDONALD
President, PubMatic
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VENUE
UNITED NATIONS DELEGATES DINING ROOM
1 United Nations PlazaNew York, NY 10017
One of Manhattan’s best kept secrets, the Delegates Dining Room overlooks the majestic UN fountain and offers a breathtaking panoramic view of the East River and Manhattan skyline.
Access to the Delegates Dining Room is via the Visitor's Entrance located at E 46th Street and 1st Avenue. Please be prepared to go through UN Security screening upon entering and follow Access Instructions to reduce wait time.
ACCESS INSTRUCTIONS